Samsung's Platform Play Likely More Valuable As A Bargaining Tool, Analyst Suggests

When Samsung revealed its new Galaxy S4 flagship smartphone, it literally did a lot of song and dance about its own unique software features, with nary a peep on the built-in Google Android improvements and features brought by the use Jelly Bean 4.2 on board. I argued that it could be a signal that Samsung is looking to move towards an Amazon-style approach to building its own version of Android, but a new investor note from Sterne Agee analyst Shaw Wu suggests Samsung's platform bluster might be more useful to the South Korean company as a bargaining chip.

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